Hey, I’m Heather.
I am a recent graduate from Florida International University with a Bachelors degree in Communication Arts. I have 2 years of experience in content creation, creative direction, campaign management, and media production. I thrive in fast-paced environments where I am creating. Whether that consists of funny TikToks, professional commercials, or content photography.
Skills and Tools
Marketing and Strategy
Campaign planning, KPI tracking, SEO, Meta Ads, email marketing, data analytics.
Content Creation
Copywriting, scripting, photography direction, video editing, photography and videography.
Creative Direction
Moodboarding, visual ideation, brand identity, shoot planning.
Tools
Canva, Squarespace, CapCut, Meta Ads Manager, Notion, Mailchimp, Adobe Lightroom, Zoho
GENIX Beauty: Content Creation & Photoshoot
Role: Creative Director & Content Lead
Goal: Capture clean, “summery” visuals to showcase GENIX’s clinical yet natural skincare identity across social, ads, and website.
Built a moodboard and shot list to match the brand’s aesthetic
Scouted a natural-light outdoor location
Planned shoot logistics: models, props, timing
Directed on-set and edited all final photos (color grading included)
Results
Produced 75+ assets for social, Meta ads, and emails
Increased IG engagement and visual consistency across platforms
Projects
Art By Sally Barnard: Content Creation & Photoshoot
Role: Creative Director & Producer
Goal: Highlight hand-painted athleisure designs in a fun, sporty, editorial style.
Created a concept inspired by tennis fashion + minimalist streetwear
Scouted a tennis court/bleacher location
Managed models, styling, and creative flow on-site
Edited photos for high contrast and clean, elevated finish
Results
Delivered a full content set for Instagram, Facebook, and website.
Elevated the brand’s image with a bold and artistic visual identity
GENIX Beauty: Commercial (Video Editing)
Role: Director, Editor, and Creative Lead
Goal: Produce a short-form video to introduce GENIX’s skincare benefits in a clean, compelling, and scroll-stopping way for ad use.
Conceptualized and scripted the video to match the brand’s tone
Edited the commercial, including motion text, music, and color grading
Optimized for Instagram Reels, TikTok, and Meta ads
Used across multiple channels as a brand intro and hero asset
Helped clarify product benefits and boost consumer trust
